You're probably way better at what you do than your Instagram gives you credit for (right??)
I know creating content can feel like a second job sometimes. But it's what can make the difference in someone choosing to work with you or referring you to a friend.
With a strategy in place, Instagram becomes one of the best tools for becoming known and getting booked out.
I’m Kensi, your IG bestie who helps you become known for something online
We're not here to just jump on every trend (been there, tried that). You don't have to just be loud to be successful. We're here to be clear and to create unique-to-you content that converts. I've been creating content online for 6+ years (and supporting businesses behind the scenes for 7 years). I've seen what visibility + strategy can do for a business and how powerful Instagram can be (like bringing in dream clients consistently, even with a small audience.)
Almost all of my clients come from Instagram, and I hear often that it's my content that moves them to inquire. That’s the power of getting visible in the right ways, a strong online presence, and strategic content... and this is exactly what I support my clients with every month.
+ YOUR CONTENT SHOULD POSITION YOU TO BECOME KNOWN FOR SOMETHING (PEOPLE WILL ASSOCIATE YOU WITH THAT THEN!)
+ YOUR CONTENT DOENS'T NEED TO resonate WITH EVERYONE. JUST THE RIGHT PEOPLE (THEY'RE THE FOCUS!)
+ YOUR CONTENT SHOULD CONNECT BACK TO YOUR SERVICES AND THE THING YOU'RE KNOWN FOR (LET'S SELL YOUR OFFER!)
+YOUR CONTENT CAN HELP BUILD YOUR PERSONAL BRAND THAT PEOPLE KNOW AND TRUST (BECAUSE BEING HUMAN ON THE INTERNET IS STILL COOL AND YES, STILL POSSIBLE EVEN WHEN YOU GET SOCIAL MEDIA SUPPORT!)
THIS IS HEY KENSI
What I Believe About Content:
Too many social media services create generic content that just skim the surface. Hey Kensi is about helping you be known for your thing and building your reputation around it. So when that industry or topic comes up, your name is the first one mentioned and raved about.
NO MORE BLENDING IN
We’re not chasing algorithms here. Every post has a purpose: to build a brand people trust + move the right people closer to a “yes.” Because content that connects converts. The right client isn't hiring you because of your audio. They're hiring you because they know you and trust you.
CONNECTION OVER TRENDS
Before we ever touch a Canva template, we figure out why someone should care + what would make them lean in. Strategy guides it all. Because posting without strategy is what leads to burnout (and crickets).
WE DON'T START WITH CONTENT
What makes Hey Kensi different
This keeps me up at night (okay, really it's what I think about when I'm up with my baby): There are so many talented women with incredible services that they knowww can help people. You have the passion and the heart to make an impact and use your skills.
But it's not getting talked about nearly enough or translated into Instagram content that truly showcases your expertise.
You're doing the work and serving clients! So now it's time more people know about it. Because your expertise needs to be seen.
No, this doesn't have to be salesy or sound corporate. Getting support actually helps you build your brand even stronger and sell your beliefs that you have around your industry and services (I naturally weave this in!).
This is why I love helping women show up online in a way that helps the right people think "ooo, yep she's exactly who I've been looking for."
(between you and me)
I'm obsessed with . . .
voice-to-text content ideas; client voice messaging on Slack; "can you record this reel for me?"
ON REPEAT IN MY BIZ
talking head reels; using emojis 💃; being behind the scenes of amazing businesses
CURRENT FAVORITES
my family (my high school sweetheart & 3 kids); cute brand colors, Google Drive, and Instagram
can't live without
messy
or
organized
WORK ATTIRE
or
COMFY CLOTHES
LATTE
or
MATCHA
TIKTOK
or