When you’re feeling stretched thin in business, a virtual assistant is often the first place people turn, and that’s great. But a lot of the time, it’s not admin help you actually need. What I kept seeing with my clients was this: they didn’t need someone to organize their inbox or schedule calls. They needed someone to help them get their content out of their head and into the world. That’s why I specialize as a marketing and content manager.

This is where I am skilled and have worked with many clients on. As a content partner, I support you with the strategy and the execution, turning your ideas, voice notes, wins, core beliefs, polarizing opinions, and offers into consistent, on-brand content. Think: emails, Reels, carousels, Threads, podcasts, Canva guides, or even client-facing docs. It’s a mix of done-with-you and done-for-you support, like having a content partner who’s just as invested in your voice and brand as you are.

Yes! But in a way that doesn’t feel like more work. I initially pull from what you're already doing: voice notes, Voxers, past posts, podcasts, portfolio, etc. so that it stays really true to your brand. I know you already have ideas that you just need executed on, so that steers a lot of direction! That being said, I also pull in other strategy pieces to make sure we're taking a well-rounded approach to content (like addressing objections, new growth, and your overall brand positioning). I pay attention to trends that may work well with your brand and account, create fresh content, and we use data to adjust things along the way.

You stay in the loop and can approve posts before they're scheduled (plus you have the option for quarterly calls to discuss your business and offers), but I handle the shaping, editing, writing, polishing, and typically scheduling (to truly save you time!). My clients have shared how they feel like things are finally off of their plate, getting done, while still staying true to them.