SEE WHAT HEY KENSI HAS BEEN WORKING ON TO HELP CLIENTS' ONLINE PRESENCE SHINE & CONNECT
The Portfolio
THE RESULTS:
BLACK PINE REAL ESTATE
THE SOLUTION & STRATEGY:
THE PROBLEM:
- Before feed had mostly only videos and posts about listings, not being shared about consistently past initial "new listing" post
- Add more personal brand reels to become known as the local go-to and connect more with audience
- Consistently post about each live listing (and more than once)
- Get new listing posts out in a timely manner
- Connect to audience via monthly newsletter
- Feed looked more consistent and on-brand
- Went from 92 IG followers to 134 followers
- Client requested only 2 posts/week (one of those always being a direct sell to a listing), so reach was limited but consistently saw 4k views month after month
- Monthly email sent consistently
- Listings were consistently being posted about
- Client received comments on her Instagram, with people asking who was helping her with it
THE RESULTS:
Full curl roofing
THE SOLUTION & STRATEGY:
THE PROBLEM:
- Previous social manager had mostly been creating meme posts; company wanted more strategy and portfolio work being shown
- Owner felt like she was still in charge of a lot, even with having a social manager
- Show more project work
- Consistently stay top of mind for audience
- Add in other types of posts to address questions and objections (place them as the go-to roofing option)
- Consistent, on-brand feed that matched the company's branding; new templates created
- Clients did not want reels at this time, but even with 2 posts/carousels a week, their online presence was established and in a more professional way
- Client felt like the company's portfolio was consistently being shared and showcased, without her having to do all of the work herself
- I also assisted with new website copy and feedback for a new website they are getting designed for them
THE RESULTS:
LITTLE CREATIVE COMPANY
THE SOLUTION & STRATEGY:
THE PROBLEM:
- Not enough capacity for increasing client work while maintaining an online presence
- Wasn't feeling seen as the go-to in her industry (brand and web design)
- Looking for a shift in strategy to easily address objections and attract the right client who values her work and services
- Consistently post 3x per week
- Shift content to convert and easily address objections (my belief-shifting framework focus)
- Lean into placing her as the SEO expert through content, to differentiate her
- Add in a consistent monthly newsletter at the start of every month to nurture and move buyer forward
- Create 2 blogs per month for long-game SEO work
- Increased views and account growth
- Consistently staying top of mind for audience
- Email newsletter template updated
- Ideal client refined for even more engaging content
- Several inquiries within the first few weeks of working together, due to social posts!
